Argatyana U. Wibawa

Marketing Coordinator & Assistant to Head of Marketing

Planville GmbH · Erkelenz, Germany (Remote)

Operating as the strategic and operational bridge between Planville's Head of Marketing and the wider team. Managing daily marketing operations, coordinating initiatives across owned, paid, and earned channels, and reporting directly to senior leadership. Built a team's system and workflow that can drive better brand, performance and growth marketing. Conducting marketing initiative research, competitor analysis, and cross-functional coordination with HR on marketing applicant screening and employer branding. Led a full marketing tech stack audit, identifying redundant tools and building the business case for AI tools like Claude AI or better SaaS platforms as a cost-effective replacement across multiple marketing functions.

Social Media Strategist, Content Manager, Community Manager and SEO/AI SEO Support

Planville GmbH · Erkelenz, Germany (Remote)

Integrated corporate branding and corporate communication of Planville into its social media. Took full authority of Planville's entire social media ecosystem from creative direction to daily execution during a pivotal brand transformation. Rebuilt the content strategy from the ground up across five platforms (Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn), aligning it with business growth objectives to drive lead generation and conversions. Managed and coordinated the marketing content and assets as content manager, from planning, production, and posting to saving as organized company digital assets. Maintain reputation management as the community manager on Google Reviews and Trustpilot. As SEO Support, I led to scale up SEO performance in AI SEO (GEO/AEO) through strategic content and technical initiatives together with the SEO Officer/Web Developer.

Founder & Creative Director

Saujana Project · Self-employed · Indonesia

Founder, GM Creative Director and Video Director for commissioned productions. Transform collective ideas into authentic experiences that resonate with the client's audience — elevating brand potential, growing engagement and awareness through visuals and storytelling. Develop narrative, concept, and creative research; plan key visuals, production timelines, budgets, and crew. Notable work: Tobatenun brand film (Lake Toba, North Sumatra), EMBA Group corporate film, and the MANIFESTO spec ad for POCO Global.

Video & Photo Production Specialist

Canva · Contract · Indonesia (Remote)

Official remote video production specialist and photographer for Canva. Managed, directed, and executed asset production briefs across various themes related to Indonesia for Canva's ever-growing stock library — from pre-production through completion. Collaborated closely with Canva's project managers, art directors, and lead director.